“To build something durable, you have to make it simple.”
My understanding
Building something that lasts is not about making it bigger or more complex. It is about making it simple. Durability comes from clarity, not excess. Whether in design, business, or life, simplicity is what makes things strong and enduring.
Think of the most resilient ideas, products, or systems. The ones that stand the test of time are not the most complicated, but the ones that are well thought out, easy to use, and adaptable. A well-built bridge, a beautifully designed product, or a powerful philosophy—they all thrive on simplicity.
Complexity may feel impressive, but it often creates fragility. The simpler something is, the more flexible and reliable it becomes.
This applies to my daily life too. When I strip away unnecessary distractions and focus on what truly matters, I create space for things that last.
Simplicity is not about doing less, but about doing the right things with intention.
Reminds me
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From Dieter Rams, “Limit everything to the essential, but do not remove the poetry.”
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“A fool with a tool is still a fool.” I don’t know who said that, but it reminds me that tools, no matter how advanced, don’t replace knowledge or skill.
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From Bill Moggridge, “If there’s a simple, easy design principle that binds everything together, it’s probably about starting with the people.”
Sources
